Herbert Funnell, baker & confectioner, is listed in directories of 1908 and 1922.
'We had Herbert Funnell, the baker - what lovely bread it was! He made huge 4 lb loaves called 'Quarters', all done by hand - no machine stuff then. The bakery was in a building behind the shop. Mr Funnell delivered loaves with a horse-drawn cart, which was taken into the bakery yard through the big double-gates on Norwich Road, just north of his corner shop. His wife looked after the shop and sold all kinds of groceries and sweets as well as bread and cakes.'
Later the business passed to Herbert's son, Sid Funnell
'Round by the pond was Funnell's shop, Sid was the village baker. The bakehouse stood between Funnell's and Cracknell's shops.
'The Bakery was run by Sid Funnell who had a wealth of jokes which he used to pass on to my father and that generation!'